Predictable Agency Economics
White Label WordPress Pricing for Agencies
Softvole prices project work around an agreed scope instead of an open-ended hourly meter. The goal is simple: your agency should know its production cost before it commits to the client-facing delivery.
Starting Prices
Use these numbers for qualification, not as a substitute for scoping
Starting prices help an agency decide whether a project is broadly in range. The final quote is based on the actual design, template, functional, migration, ecommerce, integration, and timing requirements.
Starting From
$1,500
Landing pages
Campaign, lead-generation, or focused single-page WordPress delivery.
From
$3,500
Business website
Multi-page WordPress website from approved design or brief-first production.
From
$3,500
Website redesign
Modern WordPress rebuild with migration requirements scoped explicitly.
From
$6,500
WooCommerce
Store builds where catalog, checkout, payments, shipping, and integrations are part of the scope.
month / site from
$599
Website care and optimization
Recurring WordPress maintenance for agencies, including the agreed mix of updates, backups, uptime, security, performance, and technical care.
Pricing principle: the starting price tells you where a service begins. The fixed quote tells you what this specific project costs. Softvole does not pretend every 10-page website, redesign, or store has the same production complexity.
What Moves a Quote
Price the work units that actually create production effort
Good scoping looks past a headline page count and identifies the parts of a website that require unique design, development, migration, testing, or coordination.
| Scope driver | Why it changes effort | Typical examples |
|---|---|---|
| Unique templates | Each unique layout creates design, responsive, development, and QA work | Home, service, location, case study, team, resource, product templates |
| Design responsibility | Brief-first projects add wireframing and high-fidelity design before build | Design from brand guidelines versus approved Figma handoff |
| Structured content | Reusable content models require planning beyond visual page assembly | ACF fields, custom post types, directories, teams, locations, resources |
| Integrations | External systems add functional dependencies and testing | CRM, booking, maps, forms, analytics, marketing tools |
| Migration | Existing URLs, content, data, redirects, and integrations need inventory and verification | Redesigns, platform moves, WooCommerce data |
| Ecommerce rules | Stores introduce transactional behavior beyond normal pages | Products, variations, shipping, tax, subscriptions, payments |
| Timeline urgency | Compressed delivery can require scheduling decisions or parallel production | Launch dates, campaigns, events, seasonal ecommerce |
Fixed Price Logic
What fixed means and what it does not mean
Fixed pricing protects the agreed project from normal production-time uncertainty. It does not turn new requirements into free work.
Path 01
Fixed means
- The agreed production scope has an agreed cost
- Normal internal production time does not create surprise hourly invoices
- The agency can price its client proposal with a known underlying cost
- The quote is not changed simply because Softvole needed more internal hours than expected
Path 02
Fixed does not mean
- Unlimited new pages after the scope is approved
- Unlimited new features or integrations
- Major redesign direction changes after approval
- New ecommerce rules discovered after the agreed store scope
- Rush work automatically included in a normal timeline
Agency Margin
Softvole provides the production cost. Your agency controls the client price.
White label economics only work when the agency retains commercial control. Softvole does not tell the partner what markup to use or how to structure its client proposal.
01
Quote with confidence
A defined production cost lets the agency add strategy, account management, creative direction, client communication, and its desired margin without guessing what delivery will eventually cost.
02
Keep the invoice
The end client pays the partner agency according to the agency’s own commercial arrangement. Softvole stays behind the scenes as fulfillment.
03
Protect scope
When the client asks for something new, the agency can decide whether to absorb it, reprice it, or issue a change request after Softvole scopes the additional production work.
Example Scope Thinking
Why a quote should be more detailed than "12 pages"
The examples below are not fixed packages. They show how the same surface-level page count can hide very different production requirements.
| Example | Looks simple because | What actually needs scoping |
|---|---|---|
| 12-page marketing site | Only 12 URLs | How many unique templates, whether Figma is approved, forms, CRM, content entry, custom post types |
| 8-page SaaS site | Fewer pages | Unique page designs, animation, pricing logic, integration requirements, conversion tracking |
| 30-page location site | High page count | Could be efficient if most pages reuse one structured location template |
| Small store | Only 40 products | Variations, shipping, tax, payment, subscriptions, integrations can still make it complex |
Process
How Softvole Scopes and Delivers
See when scope is locked, how feedback is handled, and what happens if requirements change.
Proof
White Label WordPress Case Studies
See the project types and outcomes behind the service claims.
Fit
Why Softvole
Compare project-based white label production with freelancer and in-house delivery models.
Why does Softvole use fixed project pricing instead of hourly billing?
Fixed project pricing gives the agency a known production cost after scope is agreed. That makes it easier to build the client proposal, protect margin, and avoid a situation where normal production time turns into an open-ended hourly total.
What is included in the $1,500 landing page starting price?
The exact inclusions depend on the brief. The $1,500 figure is a starting point for a scoped landing-page project, not a universal flat fee for every landing page regardless of design, integrations, content, animation, or deadline.
Why can two websites with the same number of pages cost different amounts?
Total page count can hide production complexity. A 15-page site built from five reusable templates may be simpler than an eight-page site where every page has a unique layout, complex interactions, custom content structures, and multiple integrations.
Does the fixed price ever change after work begins?
The agreed price stays fixed for the agreed scope. If the agency or client adds a new requirement after scope is locked, the project lead identifies the change and prices the additional work before it begins.
Do you require a long-term retainer?
No long-term retainer is required to start a project. Agencies can work project by project. Website care is an ongoing monthly service because the work itself is recurring.
Can agencies set their own markup on Softvole work?
Yes. Softvole provides the agency’s production cost. The partner agency controls what it charges its client, how it packages the work, and the margin it wants to protect.
Is pricing different for agencies in different countries?
Softvole scopes work around project requirements rather than the agency’s location. Partners are served across the USA, UK, Canada, Australia, Europe, and the GCC.